Scenarios for the Future
How do we swiftly transform the textile waste system and forge a circular value chain that maximises benefits for Europe? The EU strategy's ambition wants to stem the tide of rampant consumption by encouraging longevity in garment lifespans, and to scale up the fibre-to-fibre recycling industry within Europe. However, envisioning a desirable future and circular value chain demands a multifaceted approach, and the best way to be prepared is to imagine multiple possibilities. Hence, CISUTAC explored four distinct future scenarios.
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Scenario A: “Slowing down – a new paradigm of sustainable fashion goes global”
In Scenario A, the European textile industry faces global challenges with difficulties in scaling recycling technologies and rising production costs. Brands restructure supply chains, emphasising quality, and consumers shift towards the slow fashion movement, reshaping the industry.
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Scenario B: “The fast fashion paradox – material recycling becomes big business”
Scenario B sees the persistence of fast fashion amid resource concerns, with significant investments in recycling technologies and reliance on both virgin materials and recycled ones. The EU engages in cotton-as-a-service agreements to address resource challenges, fuelling a global competition for sustainable raw materials.
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Scenario C: “Quality exclusives – the cornerstone of European circular value chains”
In Scenario C, EU policymakers implement economic disincentive schemes to promote quality and durability over fast, disposable trends. Regional infrastructure and digitalised production revolutionise local efforts, though fashion becomes a luxury for some due to higher prices.
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Scenario D: “Stream your wardrobe – subscription models disrupt fast fashion”
Scenario D witnesses a transformation driven by subscription models, shifting consumer perceptions towards temporary ownership and worry-free fashion consumption. Brands transition to leasing models, leveraging vast amounts of data to enhance subscription services and driving demand for green energy solutions.